Why does Destination Gotland use dynamic pricing

Dynamic pricing means that the price is driven by how many people want to travel at a given time and makes it possible to travel more cheaply when demand is low. For us it means that passengers are spread out and the ferries' capacity is used more efficiently.

Last updated: 2026-03-20

It is used by almost all travel companies – trains, airlines, ferries and hotels.

For those who want to travel with us, it means our lowest prices are available when demand is low – opening up opportunities for more people to travel at lower prices. You can almost always find cheaper trips when you book early.

And that means the winners of dynamic pricing are those who adapt their travel to both budget and schedule.

Because the price is driven by data and demand – not by chance or manual decisions – pricing becomes fairer.

Dynamic pricing also creates conditions for more sustainable travel as tickets are allocated more intelligently, capacity is used more efficiently, resource use decreases and more people can travel at lower prices.