How Destination Gotland's ticket prices work We use something called dynamic pricing, which means the price is driven by how many people want to travel at a given time. It is used by all travel companies – trains, airlines, ferries and hotels Dynamic pricing – what does it mean for you as a traveller? Dynamic pricing opens up opportunities for more people to travel at low prices. Customers can almost always find cheaper trips when they book early and can find the lowest price by flexibly choosing a departure that has a good price when they want to travel That means the winners of dynamic pricing are those who adapt their trip to both budget and schedule. They pay less when they are flexible and choose to travel when it is quieter. And they pay more when they leave it late. Because the price is driven by data and demand – not by chance or manual decisions – pricing becomes fairer Smoother occupancy gives a better experience Dynamic pricing balances the number of passengers between departures. With more even occupancy we can spend more time creating a better and more personal experience, without our passengers paying more Another big advantage is the opportunity to snap up low prices on sailings when fewer people want to travel. Perfect for those who want to travel spontaneously and for bargain hunters who are good at planning A more sustainable way to travel Dynamic pricing also creates conditions for more sustainable travel as tickets are allocated smarter, capacity is used better, resource use is reduced and more people can afford to travel at really low prices Through dynamic pricing we can offer our customers: - Tickets tailored to needs and budget - The opportunity to travel cheaper through planning - Better experiences thanks to less crowding on popular departures - More choices between time, price and level of experience - A contribution to more sustainable travel to and from Gotland